Monthly Archives: December 2016

Top 5 Handy Data Management Tips for Bloggers

As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. It’s a policy based approach to handling and organization of internal data. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Pick a Data Handling Platform

This is the most critical decision you’ll have to make as a blogger. As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. Based on your editorial calendar, chances are that you’ll develop some of the content weeks or months ahead of time. This means you’ll need a readily accessible, simple, secure and powerful data storage platform. There are lots of different data storage gadgets and platforms out here. You have to pick one based on your budget, type of content, safety issues and reliability of the platform or gadget. Ensure that the mode of storage chosen can manage, monitor and protect your data for the entire time that it’s needed.

Budget for a Backup

No matter how safe or secure your storage is, it can still lose your data. This could be through hacking, damage, human error, or it could also get lost. This necessitates the need for a secure backup or a retrieval system. There are a number of software that can act as effective retrieval systems. The most common backup system is the cloud. Even then the cloud is not failsafe as it can also suffer cloud outages. You could have one physical data storage backup as well as the cloud solution depending on the sensitivity and value of the content. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Organize Your Data

There is no use getting a secure data management unit if the data itself is jumbled up. Find a way to organize your data for ease of retrieval and use. Data organization is the primary goal of data management. Depending on your editorial calendar you could organize the data based on chronology, themes, alphabets, or sensitivity. This will make it easy for you to know which data exists and where. It will also help you to have a clear direction, the evolution of your digital data, and how well you have utilized it. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data.

Examine the Data Copyright Aspects of Apps

Given the evolution of technology, chances are that lots of the data will be used on apps and uploaded on app platforms. That’s why you have to examine the data policy of the apps that you choose to use. One of the issues is that some apps have a policy in which you lose the copyright over your content once it’s uploaded onto the platforms. This means you have to be willing to live with the possibility of unauthorized data replication by third party players. If you aren’t comfortable with their data policy then opt out of using that specific app.

Buy Great Analytics

Data is only as useful as its ability to generate great outcomes. That’s why you have to make sure that you have great data tools that help you generate the best metrics and variables from data. This comes in handy when you are working with clients and you need to provide them with proper outcomes of a typical products campaign. This also means you’ll need to adopt simple, effective and affordable data reporting tools like excel reporting tools to help you manage the reporting process. Most often data is only as good as its ability to give a proper and useful report to end-users. Great analytics will also make it easier for you to gauge the progress of your blogging experience.

Remember your blogging experience means you are primarily dealing with data. Great analytics will also make it easier for you to gauge the progress of your blogging experience. This means every aspect of data, from creation, storage, presentation, analysis and eventual deletion have to be taken into account.

Here Benefits of Guest Posting to Your Online Audience

Writing guest post for a guest posting service is an imperative strategy you can use to grow your blog platform and readership. Continuous blogging and posting on blog posts helps in the whole process. It is, therefore, important to understand that guest blog posting service means publishing and writing articles for other people’s blogs. Doing this on other people’s sites helps in getting to the right audiences you are targeting.

Guest blog posting service is a massive way of connecting with other readers and marketing yourself. Writing on other blogs for some time will overlook an essential discipline for growing your personal popular blog. Be keen not to head to such a direction. Below are some reasons that make blog posting an essential strategy for all bloggers to build own online influence.

1. Guest Posting Service Builds Relations

Bloggers require good content. When you are the right blogger who adds value to other people’s blogs will help you in growing relations with other bloggers. The largest amount of conversations that take place on the internet come from bloggers specifically from social media channels like Twitter and Facebook. In most cases these conversations are very influential. Thus, the need to have friends.

When you build friendships with other bloggers via guest blog posting services, you will be growing your influence on social media realm, which will lead to getting more subscribers.

2. Guest Blog Posting is Crucial for Search Engines

The single non-negotiable item you need in guest posting is that the blogger should include your blog’s link somewhere in the post. In most cases, he will place the link either at the beginning or end of the blog.

With time, the backlinks will raise your blog’s value in the search engines, making it easy for visitors to find your content easily through Yahoo, Bing, Google, and others.

3. You Get Introduction to New People

Perchance, the best notion of guest blog posting service is that you will be entering an established community and pass your message across. You will be able to make a connection with new people that will benefit in the event you do it in the right manner.

If by any chance, you are doing value addition to a conversation, you will realize that you will be making more conversions over time to new fans, readers, and followers. Equally, if all you are doing is selling or asking, you will become famous, but with a non-desirable reputation because you will not want to be the person hawking a personal agenda. The rules are that you need to be patient, add value, and help people. You will win over time.

4. What of the People Who Post on Your Site?

You need to be fan that allows other people to do guest blog posting on your site. You should also put into consideration offering a guest posting service on your blog if you have not started doing so. When asking for opportunities for posting on other people’s blogs, make sure that you are making sense. Making sense allows your developed relations to become mutual. Other blogs will start blogging about personal guest posts and link them from their blogs giving you a great link juice. This should be a practice of all fans.

5. Rules of Becoming the Right Guest

When you provide guest blog posting services for other people, you should follow the steps below:

  1. Link the post from your blog
  2. Run several promotions on twitter
  3. Share the post via Facebook
  4. Thank the people
  5. Make sure that you stick around for responding to comments on your post.

Since only a few people do this, it is a very crucial idea for choosing to get people to make post on your site or other posts. Make sure that you place your name in a new community.

News Voice Search and Changing SEO Trends

The convenience that is brought to us by in- app chatbots and personal assistants like Google Home, Siri, Alexa or Cortana has led to increase in voice search in last couple of years. With word recognition errors going down and advances in artificial intelligence, voice search has gained momentum in huge scale.

Voice searches are like conversations that give out better and specific results compared to typed queries. Direct answers instead of a list of links make it easy to get things done in real-time. And, with better user experience, voice search will continue to grow exponentially.

While people are falling in love with hands free search option more, and the regular tweaks in the algorithms of search engines everyday, SEO tactics should aim to incorporate new trends to meets expectations.

Usage of Keywords

People generally don’t type what they speak. A person using text search might intend to use only a few words or short-tail keywords, but while using a voice search he might go on using a complete question.

Suppose you want to inquire about weather in Bristol at present. Now, when you are typing, you might enter the phrase “weather in Bristol”. But, if using voice search, you might go for a question like “what is the weather in Bristol now”.

Queries like “I need a locksmith to fix the lock of my door” will give out different results when compared to a short tail keyword like “emergency locksmith” though both mean the same. Long-tail keywords come into picture and they are more like questions with words what, when, where, how, etc. Affordable SEO services can be roped in to find out those perfect set of keywords.

Tailoring your Landing Page

Your landing page’s meta data and your ad should be kind of an answer to a particular query instead of providing just few words about the page. While you have done your research and found out your keyword, use words and fillers to make it sound more like a query and not just a statement.

Contents

Search engines now look out for crisp and concise information that address user’s queries and these answers are read out by the chatbots and assistants. Contents should be more interactive kind and informative and to the point. Rich answers is what will get a website on top position in SERP. More and more questions and FAQ pages should be used in the contents to get better chances of appearing in SERP.

People using text search might look out for links for doing a research work, but voice search users generally look out for real-time answers to their queries. This changes the outlook of both kinds of searches and businesses looking for more traffic need to adapt themselves for both kinds. Best is going for affordable SEO services to get your contents, website and social media optimized as per current trends.

Voice search is fast, real-time and allows users to multitask the same time and with big data and IoT taking the centre stage, personal assistants and chatbots are on their way to make us more dependent on them.

The Strategies That are Gaining Momentum

Social networking sites have grown tremendously and every other person can be seen online on some networking site at given point of time. With more than 1.86 billion active Facebook users monthly, it would be foolish to ignore such a big arena to promote yourself. Similar is the situation for other sites viz. Twitter, Pinterest, YouTube, Snap (earlier Snapchat), Instagram, etc.

With tools for live streaming and uploading videos apart from images and contents, there is a huge scope of marketing on social networking sites and engaging customers. Here is how you can focus on these sites and redesign your marketing strategy.

Videos and 360° Images

As said above, 360°images and videos can talk a lot about your products, services and brand. Videos are best when it comes to give that candid feel to customers and since the rollout of these features across many sites like Facebook, Twitter, Instagram and Periscope, many have already baked upon this strategy and reported success. Videos can be explanatory like about the products, about any experience or interactive ones that can include live sessions on product demos, answering queries, interviews, product reveals and announcements. 360° Images work great for showcasing your product, any place or any event held recently.

Creativity

Your brand needs to capture your customer’s attention by being super creative and standing out among others in the news feed. You might no longer want to use the stock visuals or images and need to start your creative juices flowing. There must be a right balance between your visuals and contents.

Influencer Marketing

What we think about this is placing your product or brand name on Facebook or Instagram account of a celeb to reach their fan followers. No. What it really means is getting the actual users to share their experience with others. You can start a discussion with a simple hashtag or with a product image and ask people to share their experience. Genuine experiences from real people encourage others to try. These hashtag campaigns can be like CRM on social media and help spreading word of mouth, even when people don’t know each other personally.

Story Telling

In social media, storytelling is what it is. We want people to know our stories and present them in form of words or visuals. They should be realistic and captivating with emotions and experiences to create that influence we desire. Your social media strategies should embody storytelling in more appealing fashion. You can hire experts like Logicsofts Web Agency for better results.

Power of influencer marketing and creative storytelling are the major driving strategies in 2017 for social media marketing. When you cannot afford to experiment with your repute already, teaming up with experts like Logicsofts Web Agency is an excellent idea. Building your brand takes a lot more than just satisfying your customers and offering them discounts and free gifts. You need to be reachable to your target market and make your presence felt.