Monthly Archives: March 2017

Tips to Generate Traffic for a Blog with Explainer Videos

The use of video content across digital media is exploding, and any organization that wants to succeed in the online world needs to embrace it. The likes of Facebook and Twitter are investing heavily in video technologies, so now is the time to generate traffic for your blog or website with explainer video.

The options video content provides are endless, but there are certain approaches to the creation of explainer videos that deliver particularly impressive results. Making content that engages, informs and grabs the attention of consumers is essential in what is fast becoming a crowded area of the video.

There are a few things to remember if you want your videos to grow your online presence.

Make things interesting

Consumers are now bombarded with videos on websites and social media platforms. For your video to stand out, it has to grab the attention from the very beginning. Make sure your images are shot in high definition, and make them bold and intriguing. Your explainer videos should always contain text in an easy-to-read font, as they will often be viewed with no sound. The message you’re getting across should be understood within a few seconds, otherwise users will simply scroll down the page to the next option.

Focus on the benefits

Consumers always want to know what’s in it for them. If you’re going to get lots of people to click through to your website on the basis of what they’ve viewed in your video, you’ll need to give them something for their efforts. What benefits can people expect when they land on your site? Once you have identified them, include them in your video presentation.

Link to your website

The whole point of an explainer video is to attract consumers to your blog or website by helping them solve a common problem. To make things as easy as possible for users, always include a link to your website in the video description. More importantly, you need to give users a reason to click it. While it’s important to provide useful information in your videos, you should hold back a little and save some for your website. For instance, you can provide half a solution in your video, and then encourage viewers to visit your website for more information on the subject.

Utilize as many platforms as possible

Once you’ve created a fantastic explainer video, you need to get it out there. It’s important to use as many publishing platforms as possible in order to maximize your video’s reach. Utilize the likes of Facebook, Twitter and Instagram to full effect. However, you may need to tweak your videos in line with the optimum dimensions and video lengths of each platform. Start with publishing on your own website, and then start sharing on social media platforms. In addition, reach out to thought-leaders and other organizations in your industry, and ask about the possibility of some reciprocal publishing arrangements.

Utilize SEO to full effect

If you have implemented an effective SEO strategy, a lot of people will find your video via a search engine. To maximize traffic the likes of Google and Bing, do some keyword research to see what consumers are searching for. Use these keywords in the video descriptions you write, and in any accompanying content you create.

Creating viral videos that help people with common problems is a great marketing strategy — but only if the videos are high-quality, engaging and informative. The quality of video you create will be a direct reflection on your brand, so spend some time and money on getting it right. Video marketing is the future — and your business or organization can’t afford to be left behind.

How to Online Payments Benefit In Your Businesses

The online payment gateway is quickly becoming the payment method of choice for businesses and customers alike. Other forms of online payments, as described by Entrepreneur, are also taking off. The main reason for this shift is the ever-growing demographic of internet users. According to Pew Research Center, Millennials are now the largest generation, and they make up the largest market of consumers. Millennials have grown up using the internet, and they prefer online platforms for all of their social, financial, institutional, and commercial needs. Plus Generation X is quickly catching up in internet usage.

As online payments grow in popularity, do they benefit businesses in other ways aside from providing a way to capture the online market? In essence, yes, they do! Here is a brief overview of how online payments benefit businesses.

Rapid Flow of Payment

There are many forms of online payment, and their convenience and versatility indicate that your customers are likely to buy more frequently . With more payment options, you can capture customers that are using credit and debit cards, e-wallet services, online checks, and many other payment options, many of which are incredibly easy to use. Instant purchase means instant gratification, and customers know that their purchase is on the way after clicking that buy button.

Plus, the ability to use a credit card allows for easier purchase of big ticket items, or items that are out of customers’ immediate purchasing range. This also increases the frequency of transactions. Many businesses find that their payment pipeline opens up and money changes hands faster and at greater volume.

Automation and Tracking

Online payment systems tend to allow for far greater automation and more effective tracking processes, which cut down on operating costs, human error, and training costs among others. Businesses receive instant notification of payment, and they don’t have to worry about funds being tied up somewhere.

Payments automatically go through, and businesses don’t have to worry about manually billing clients, collecting payments, and taking in subscription fees. This frees up valuable time and energy to concentrate on other tasks. Plus there is less training involved for employees. All you have to do is set up your store and you can start selling your goods right away.

Finally with tracking, capabilities, businesses know exactly where money is coming in, and with business to business transactions, they know where their expenses are going. Online payment systems can also be integrated with other software packages like accounting platforms, inventory management systems, and payroll systems for increased control and automation.

Increased Trust

In the past, a small business typically had to put a lot of work in establish trust among its customer base. Now with powerful and secure online payment platforms, all a business needs to do is integrate its operations with a payment system and customers can order with confidence, knowing that their credit card purchase experience will be pretty much the same wherever they go.

Thanks to advanced encryption technologies and secure payment protocols, customer can rest assured that their payments will go through immediately and securely, which is a net positive for customer trust.

Marketing Opportunities

To the delight of internet retailers, online payment systems also allow for many additional marketing opportunities. Thanks to convenient information technologies, it is easy to set up revenue-boosting affiliate programs in which affiliated sites are rewarded for sending customers to your point of sale.

Online payment systems also allow for more sophisticated upselling mechanisms. At checkout, customers can automatically be presented with useful supplements to their purchase, or they can opt in for emails with additional offers. Personalized check-outs also provide opportunities for last minute deals or seasonal offers as the customer shops.

Capture More Market Share

Since internet users now comprise a plurality of all consumers, eCommerce is a huge market to tap into. Further, a lot of those shoppers prefer the ease and convenience of paying online, whether with a credit card, debit card, e-wallet, or another form of payment. Many businesses have websites, but it is important for serious business owners to catch up with the times and invest in an online store with full online payment capability. The businesses that fail to do so are losing out on revenue to their competition. Now is the time to get started!

Tips to Refine Your Approach to Online Business

The business world is entirely different than it was just 20 years ago. Currently, you need an online presence regardless of your business type. Merely owning a website was good enough for marketing in the past, but you must think on a higher level than before. Learn how to refine your approach to online business so that sales grow on an exponential level.

Concentrate on a Targeted Group

Target your online customers with attention to their groups. Targeting your audience is critical to success because you’ll see more sales with less effort as a result. Create social-media accounts that take followers’ locations and ages into consideration. Target your younger audience with hip products that speak to their age. Draw up an entirely different marketing strategy for older consumers. By targeting your advertising, you’ll see a better response during sale times.

Expand to Guest Blogs

An online business has many facets to it that are actually off the homepage. If blogging is part of your marketing strategy, try guest blogs on other pages. Some companies, such as The Rainmaker Institute, realize that by guest blogging, you’re spreading your name to new faces. Link back to your website so that traffic moves freely between the pages. Guest blogs also help your colleagues’ businesses so choose your sites carefully. Your article should be on a page that’s relevant to the subject.

Look at Conversion Rates

Some companies operate a website without any attention paid to the hidden analytics. Use this information to guide your marketing efforts. There are definite conversion rates in the analytics, which tell you if customers are buying or leaving the site with each hit. Learn about when and where a customer left your site so that you can alter the page as necessary.

Consider a Mobile Element

Your online presence can’t be limited to a basic website. Look at mobile applications or apps that are used in your industry. Evaluate your business’s core details, and create an app that’s helpful for consumers. Product listings, store hours and other information should be part of the app. Don’t make the app too detailed, however, because it’s meant to be an on-the-go tool rather than a comprehensive look at your company.

Don’t overlook the importance of email marketing in today’s business landscape. A weekly newsletter sent out to your loyal customers may not be read in its entirety, but it puts the business’s name front and center. Being a familiar name in a sea of choices only makes decisions easier for consumers. They’ll pick your company based on familiarity and comfort with the brand.

Having a Fruitful, Long-Term Relationship with a Best SEO Agency

Although Google gives advice on hiring search engine optimization (SEO) professionals, there is little information regarding obtaining the most value after hiring the consultants. There’s a huge amount of resources and information on SEO-based topics for webmasters. However, it is not likely that Google has ever sought the services of an SEO firm and is therefore not in the business of client/vendor relationship advice.

The relationship between an SEO firm and its client must be a win/win. In addition to receiving the expected results, you may want to receive some additional services and support. You might want to outsource all your SEO activities or you might want the consultants to build a case and justify every inbound link or content/code edit.

To hire SEO professionals for the long term, consider the following.

Finding a good team of SEO consultants

Initially, this might seem easy because a majority of firms in the business of marketing, IT consulting, web design, or public relations claims to provide SEO services.

When you work in a certain industry or market for some time, you are likely to develop relationships with a variety of consultants. Often, word-of-mouth referrals are vastly effective in the case of digital marketing or search engine optimization work.

Getting a new project or job that needs outside expertise usually drives the search for consulting services. Having a good network of contacts is therefore important. It saves you considerable time that would have been used employing other search methods. The searching process doesn’t end at recommendations though. You need to have objectives and criteria which you will use to determine if the SEO agency is right for you.

Your relationship with your NYC SEO authority needs to be mutually respectful and open. In addition to holding your intentions and behavior to a higher standard, an effective way of ensuring a good relationship with your SEO agency is having a structured agreement. Put in place a proper project plan and scope of work which defines the roles and expectations of both you and the agency.

Carefully examine your objectives and resources. You might not have a good grasp of the strategies and mechanics of effective social media and SEO programs. That is understandable because that’s why you need to hire the consultants in the first place. Make sure you have clear digital marketing goals in order to get the most out of the agency you engage.

A majority of leading SEO firms certainly have the capability of going through a discovery process with your company to come up with realistic goals. However, keep in mind that great reasons for launching search engine optimization efforts do not include a reaction to competition or a well-articulated pitch by a consultant.

Having clearly defined business goals is integral to an effective search marketing program. Holistic SEO is more than monitoring sales, traffic, and rankings; it can lead to a reduction in costs and an increase in revenue in areas such as public relations, recruiting, and customer support services.