Category Archives: SEO

Information Needs and Benefits of SEO Training

Search Engine Optimization or SEO is one of the most effective and best Digital Marketing methods. SEO provide you better site than the other sites in response to a search query. SEO is an integrated part of online business. Basically SEO deals with web designing, content writing and graphics designing.

With the changing technologies the SEO tools and techniques are updated from day to day. In each and every SEO training institutions you will find some common training features, such as: Framework Based Training with Process Oriented Results with Re-Capture Technology, Processes oriented Training with Ethical Innovative ways with Placement Assistance, On Process Training Methods Given by Experts in SEO Corporate Professionals, Hands on Real Time Projects Experience & Opportunity to work in Real Time Projects, learn the Technology By Leading Real-Time Consultant in Specific Timings, Reasonable Course Fee with Free Software installation & Free Materials, Professional Based Training With 100% Real-Time Scenarios Basis etc.

The popularity of SEO services has increased among young generation. To get a covetable job with fat salary at any renowned SEO company you have to be a well trained SEO expert.

At present time SEO training skill and knowledge about Search Engine Optimization is very essential for every Web owner, Web designer and Web developer. If you lead an online business you should obtain SEO training in kolkata, which will help you to make your online marketing as a successful business.

You can complete your SEO training in Kolkata without spending too much money and time. SEO training method is very simple. SEO training in Kolkata will provide you SEO strategies that you will be learned easily. Now, at the present time at the competition market, your SEO training will help you to lead your online marketing domination successfully. Searching online SEO training institutions is the best way for you. It will help you find the best SEO training institution in affordable price. Students having prior knowledge of internet surfing and social marketing get an extra advantage at every SEO training institutions.

The expert trainers at Kolkata SEO training institute provide you the bellow mentioned SEO training courses;

Searching Fundamentals
Search Engine Optimization
Major search engine such as Google, Yahoo, Bing and keywords on World Wide Web
Google AdWords and AdSense
Promoting websites online
Social media optimization
URL rewrite for SEO
Social Media Optimization
Various SEO tools
Content Management Systems
Content Writing Techniques

The major institutions of SEO training in Kolkata provide both onsite optimization and off-site optimization courses. SEO training in Kolkata is very helpful for students who eagerly want to build their career in SEO field. Most of the SEO training institutions in Kolkata are short-term. The SEO training course in Kolkata is suitable according to the demands of fresher. You can start tour SEO training in Kolkata at any time from the date of enrolment.

Some Kolkata SEO training institutions provide fresher to complete live project training and real time training in SEO. The SEO training institutions in Kolkata also teach you latest SEO techniques, tools and information. After finishing training your performance will be judged and you will be offered a suitable job.

How to Get Ranks For Your Local Business Through SEO

Local businesses require focused link building strategies for obtaining ranks in search engines. In 2017, the usual local SEO processes still prevail for growing your business. But, besides, you require some effective marketing campaigns and other organic strategies.

Try Changing Your Strategies For Local Business: Instead of focusing on a single approach, you can use multiple ones. You should identify what are your customers are wanting from your business and how you can be visible to them. You should not depend on local clicks that are coming for free, but look forward to your actual goal, which is gaining more and more valuable customers.

Utilize Your Business Ratings: If you possess an excellent rating score, your SEO strategies can improve. Though getting scheduled, within the local finder can bring you success, the positive ratings and reviews can help you in the long run. When your rating score is high you can easily gain clicks from the users who trust on the ratings.

Examine The SERP By Asking Questions Yourself: When you want to be successful in SERP, you should ask some questions to yourself.

  • Are my prospective customers using the voice search option? Many mobile devices are now coming up with the integrated voice search options. For example, which is the highest rated pizza store nearby? When you are organizing your local strategies, never forget this voice search option. If you want to learn other link building strategies, you can always get guidance from a Sand Crest SEO company executive.
  • Who are my competitors? Within the local results, there can be various websites using the same keywords as yours. Try using the tracking tools for identifying the ranks of your competitors and learn their percentages of visibility, within your definite market.
  • Is my website properly optimized for the specific searches ‘nearby’? In the last 5 years, the search patterns for the ‘nearby’ or ‘near me’ searches have increased a lot. The users are usually looking for the businesses that are located close to them. So, you should focus on this factor for improving your SEO strategies for the local business.
  • Shall I ignore the snippets which are featured? Featured snippets can be helpful for local businesses also. Without ignoring the featured snippets, there are various possible opportunities through which you can increase the visibility of your local business.
  • Shall I keep myself away from the advertisements? Google definitely earns money from the paid ads. Therefore, you cannot fully ignore the ads. Google is looking for various ways of monetizing the local search options. Your entire click through rates will increase with both paid listings and the organic searches.

Now, as you are open to many ideas, you can use these actionable methods for improving the visibility of your local business. Use effective tracking tools and statistical methods for measuring your successes and failures. This will help you in identifying the spots where you require corrections and determine what strategies need to be continued.

This SEO Tactics That Will Not Do You Good Anymore

One of the most important things about SEO you need to remember is that nothing stays the same for too long. As a matter of fact, it takes a little moment of not following the latest trends in the search engine optimization to end up on a lower position in the SERP. So, if you want to make sure that you will not lose the position you have been working hard for, you should read some of the tactics that no longer work, which we listed below.

Ultra-Short Website Content

What’s a website without a good Home and About Us page? They are important not only for the optimization but for your customers too. They want to know what you are doing, why you are doing it, how you can help them, and other important information like that. For this reason, you need to make sure that your website content is longer than 100 words, with 2 or 3 keywords in it.

Taking Every Opportunity You Have for Guest Blogging

A while ago, it didn’t really matter what content we were uploading online. However, things have changed in the past few years and now, the quality of the content is really important. Because of this, taking absolutely any guest blogging opportunity that comes your way is not the best idea.

Focusing on “The Bigger Picture” Rather Than Local SEO

Many companies think that they have to optimize their websites for the entire state, country, and even the world. However, if you are serving only the people who are near you, there is no point in spending time, money, and resources optimizing a website for a bigger area. What really matters is optimizing it for the local area so the people who are actually going to search for your services and products and can take advantage of them can find you easily.

Best 6 Education Programs That Will Make You An Expert in SEO

There is a huge amount of information out there about SEO. And so, if you wanted to, you could probably self-educate. There are several problems with that strategy, however. First off, you don’t know what is actually good and what is of lower quality. In that way, you might end up pursuing a sub-par or outdated strategy (For example, the SEO landscape changes very quickly). Another problem is that when you learn the subject in this way, you’re going to learn a rather piecemeal approach, as you learn what you find. That means there is a chance there will be serious holes in your understanding.

You can sidestep all of those problems simply by following one of the many courses that are out there. And there are quite a few. Some of them are free. Some of them are quite expenses. All of them will give you a good oversight of what SEO tactics and web marketing strategies will work for you and will teach you how to implement them.

Sound good? Then let us stop talking all this up and get straight to it, shall we?

SEO Certification Course

Another course by somebody who knows their stuff, the instructor here is Dany Dover. He wrote the best-selling “Search Engine Optimization Secrets”, was the Senior SEO manager over at AT&T, the lead SEO at SEOmoz.org – yes those are the same guys who we mentioned above – and is the co-founder of making it click.

This course will put you back $399, which is a little cheaper than the ClickMinded course. The course work will take somewhere between 25 to 35 hours to complete.

Note that you can try out some of the aspects of the course on the site (just follow the link above). These are only previews, so they’re not complete, but at least you’ll get an idea of whether this is worth your effort and your dough.

The reviews online are mixed with some saying it’s fantastic, while other being less impressed. Of course, this always happens online. I’ve seen some of the best courses still talked down to people, but it’s something to be aware of, particularly if you want to buy essays or another college papers because first, you should check reviews at Paperwriting.reviews.

SEO training course by MOZ

Over at Udemy (the online platform for learning and teaching courses), Moz offers a great choice for those starting out in SEO. The courses have been attended by nearly 100,000 students and still has an impressive 4.3 stars (which obviously means it’s not just their own staff updating it, right?).

Moz, for those of you that don’t know, is an excellent online marketing company that offers a lot of tools for people who are trying to learn SEO as well as online marketing. They’ve also got some very insightful articles on their main site, so I have no doubt in my mind that their SEO program will be fantastic.

The best part? This course is absolutely free. So even if I turn out to be wrong, you’ll only have lost the time you invested. You get a certificate of completion, in case you want to find work in the industry. It is also compatible with the iPhone, iPad and for Andriod, which means that you can learn SEO while you’re on your way to your regular job.

ClickMinded

This course is given by Tommy Griffith, who is the SEO project manager over at AirBnB. And as you no doubt know, they rank exceptionally well – so there is no doubt he knows his stuff. Of course, to get such a highly qualified teacher, you will have to pay. And it isn’t exactly peanuts. The full course will set you back $497 US.

Fortunately, there is a free trial that you can try out, which will give you some of the basic details. In this way, you can check out what you think and if you like it. From there you can decide if you can actually try the course out or if you’ll go look elsewhere.

Over at immobile the course gets 5 out of 5 stars as well as the prize for best of 2014. The users themselves rated it at 4 out of 5 stars, but that is pretty meaningless as there have only been 3 ratings – which might well simply be the teachers of the course!

The course includes a huge number of topics, including

  • Introduction to SEO
  • On-Page Optimization
  • Off-Page Optimization & Link Building
  • Technical Optimization
  • Internationalization & Local SEO
  • Panda, Penguin, and Hummingbird Updates
  • Starting a New SEO-Friendly Site from Scratch
  • Recommended Tools & Services

.University of San Francisco Advanced Search Engine Marketing

The university of San Francisco – which ranks 107thin the 2017 ranking – is an impressive place to get certified by. For that reason, you should seriously consider their Advanced Search Engine Marketing degree.

Here you’ll not just learn the standard SEO tricks, but also the common pitfalls that you’ll want to avoid, like black hat tricks which eventually always get discovered by Google (and anybody that implements them harshly punished.

Even better, this course doesn’t just give you videos to watch, like the other courses do. Instead, you also get actual live class time with professors, where you can ask questions and get direct feedback. Now, that is a bit 20thcentury, admittedly, but it works for some people. Of course, the fact that you’re getting actual fact to fact time does put you back considerably. This course will cost you $1,495 US.

Search Engine Marketing Course

The idea here is that you work through the courses at your own pace and that you take as long as you like – provided you continue to pay the $99 US per month to keep your access. There are quite a few courses that you can take, including SEO starter, SEO advanced, PPC starter, PPC advanced, keyword research, link building, website usability and copywriting for PPC.

Each course has several lessons, so it will probably be a bit of a struggle to actually finish it in one month. So yeah, expect that to set you back at least 200 US. Still, that’s not so bad in comparison to some of the other courses, right?

Do note that if you want to get certified, you’ll have to pay an additional $295 US.

Online Marketing Institute Certification

The OMI is a hard company to know for sure how good they are. That’s unfortunate, seeing as they charge 859 US for their course! The problem is that those places that do give a review seem to be affiliated with them, which means they’ve got a bit of a conflict of interest.

At the same time, if you check out their blog and their material, they do seem to have a good grasp of what SEO means and how to make you good at it. Still, that’s not a lot to go on if they’re asking you to fork over that kind of money. I think the people over at reviewtopia explain it all very well, so check out what they’ve got to say, check out what courses you can and then make your judgment based on that.

Or, you know, you can go for one of the free alternatives first. That’s never a bad idea.

So there you have it, a whole list of different choices and options that you can try out to get ahead in the SEO field. Yes, quite a few of them are quite expensive (Though not all of them) but they will give you a great deal of information about how to get into this game properly.

And though you might be able to learn all of that on your own if you just read enough articles, you won’t get accredited that way. And being accredited can be incredibly useful if you’re trying to break into the industry as a newbie.

Do note, whatever course you decide to take, make sure that you have a platform that you can try out your strategies on, be it a website that you have or that you’re managing. It is vitally important for you to learn by doing, as that will make it far more likely that the information sticks around.

And that’s important, as a lot of these courses will close their doors after you stop paying, which means that whatever videos and lessons they have are suddenly once again locked to you. At that point, you really do want to make sure that you’ve got everything down and can recite it backward. And the absolute best way to do that is to learn by doing.

After all, knowledge isn’t the same as information. You can consume as much information as you want and still not be knowledgeable. The only direct application will do that for you.

Tips to Generate Traffic for a Blog with Explainer Videos

The use of video content across digital media is exploding, and any organization that wants to succeed in the online world needs to embrace it. The likes of Facebook and Twitter are investing heavily in video technologies, so now is the time to generate traffic for your blog or website with explainer video.

The options video content provides are endless, but there are certain approaches to the creation of explainer videos that deliver particularly impressive results. Making content that engages, informs and grabs the attention of consumers is essential in what is fast becoming a crowded area of the video.

There are a few things to remember if you want your videos to grow your online presence.

Make things interesting

Consumers are now bombarded with videos on websites and social media platforms. For your video to stand out, it has to grab the attention from the very beginning. Make sure your images are shot in high definition, and make them bold and intriguing. Your explainer videos should always contain text in an easy-to-read font, as they will often be viewed with no sound. The message you’re getting across should be understood within a few seconds, otherwise users will simply scroll down the page to the next option.

Focus on the benefits

Consumers always want to know what’s in it for them. If you’re going to get lots of people to click through to your website on the basis of what they’ve viewed in your video, you’ll need to give them something for their efforts. What benefits can people expect when they land on your site? Once you have identified them, include them in your video presentation.

Link to your website

The whole point of an explainer video is to attract consumers to your blog or website by helping them solve a common problem. To make things as easy as possible for users, always include a link to your website in the video description. More importantly, you need to give users a reason to click it. While it’s important to provide useful information in your videos, you should hold back a little and save some for your website. For instance, you can provide half a solution in your video, and then encourage viewers to visit your website for more information on the subject.

Utilize as many platforms as possible

Once you’ve created a fantastic explainer video, you need to get it out there. It’s important to use as many publishing platforms as possible in order to maximize your video’s reach. Utilize the likes of Facebook, Twitter and Instagram to full effect. However, you may need to tweak your videos in line with the optimum dimensions and video lengths of each platform. Start with publishing on your own website, and then start sharing on social media platforms. In addition, reach out to thought-leaders and other organizations in your industry, and ask about the possibility of some reciprocal publishing arrangements.

Utilize SEO to full effect

If you have implemented an effective SEO strategy, a lot of people will find your video via a search engine. To maximize traffic the likes of Google and Bing, do some keyword research to see what consumers are searching for. Use these keywords in the video descriptions you write, and in any accompanying content you create.

Creating viral videos that help people with common problems is a great marketing strategy — but only if the videos are high-quality, engaging and informative. The quality of video you create will be a direct reflection on your brand, so spend some time and money on getting it right. Video marketing is the future — and your business or organization can’t afford to be left behind.

How to Online Payments Benefit In Your Businesses

The online payment gateway is quickly becoming the payment method of choice for businesses and customers alike. Other forms of online payments, as described by Entrepreneur, are also taking off. The main reason for this shift is the ever-growing demographic of internet users. According to Pew Research Center, Millennials are now the largest generation, and they make up the largest market of consumers. Millennials have grown up using the internet, and they prefer online platforms for all of their social, financial, institutional, and commercial needs. Plus Generation X is quickly catching up in internet usage.

As online payments grow in popularity, do they benefit businesses in other ways aside from providing a way to capture the online market? In essence, yes, they do! Here is a brief overview of how online payments benefit businesses.

Rapid Flow of Payment

There are many forms of online payment, and their convenience and versatility indicate that your customers are likely to buy more frequently . With more payment options, you can capture customers that are using credit and debit cards, e-wallet services, online checks, and many other payment options, many of which are incredibly easy to use. Instant purchase means instant gratification, and customers know that their purchase is on the way after clicking that buy button.

Plus, the ability to use a credit card allows for easier purchase of big ticket items, or items that are out of customers’ immediate purchasing range. This also increases the frequency of transactions. Many businesses find that their payment pipeline opens up and money changes hands faster and at greater volume.

Automation and Tracking

Online payment systems tend to allow for far greater automation and more effective tracking processes, which cut down on operating costs, human error, and training costs among others. Businesses receive instant notification of payment, and they don’t have to worry about funds being tied up somewhere.

Payments automatically go through, and businesses don’t have to worry about manually billing clients, collecting payments, and taking in subscription fees. This frees up valuable time and energy to concentrate on other tasks. Plus there is less training involved for employees. All you have to do is set up your store and you can start selling your goods right away.

Finally with tracking, capabilities, businesses know exactly where money is coming in, and with business to business transactions, they know where their expenses are going. Online payment systems can also be integrated with other software packages like accounting platforms, inventory management systems, and payroll systems for increased control and automation.

Increased Trust

In the past, a small business typically had to put a lot of work in establish trust among its customer base. Now with powerful and secure online payment platforms, all a business needs to do is integrate its operations with a payment system and customers can order with confidence, knowing that their credit card purchase experience will be pretty much the same wherever they go.

Thanks to advanced encryption technologies and secure payment protocols, customer can rest assured that their payments will go through immediately and securely, which is a net positive for customer trust.

Marketing Opportunities

To the delight of internet retailers, online payment systems also allow for many additional marketing opportunities. Thanks to convenient information technologies, it is easy to set up revenue-boosting affiliate programs in which affiliated sites are rewarded for sending customers to your point of sale.

Online payment systems also allow for more sophisticated upselling mechanisms. At checkout, customers can automatically be presented with useful supplements to their purchase, or they can opt in for emails with additional offers. Personalized check-outs also provide opportunities for last minute deals or seasonal offers as the customer shops.

Capture More Market Share

Since internet users now comprise a plurality of all consumers, eCommerce is a huge market to tap into. Further, a lot of those shoppers prefer the ease and convenience of paying online, whether with a credit card, debit card, e-wallet, or another form of payment. Many businesses have websites, but it is important for serious business owners to catch up with the times and invest in an online store with full online payment capability. The businesses that fail to do so are losing out on revenue to their competition. Now is the time to get started!

Tips to Refine Your Approach to Online Business

The business world is entirely different than it was just 20 years ago. Currently, you need an online presence regardless of your business type. Merely owning a website was good enough for marketing in the past, but you must think on a higher level than before. Learn how to refine your approach to online business so that sales grow on an exponential level.

Concentrate on a Targeted Group

Target your online customers with attention to their groups. Targeting your audience is critical to success because you’ll see more sales with less effort as a result. Create social-media accounts that take followers’ locations and ages into consideration. Target your younger audience with hip products that speak to their age. Draw up an entirely different marketing strategy for older consumers. By targeting your advertising, you’ll see a better response during sale times.

Expand to Guest Blogs

An online business has many facets to it that are actually off the homepage. If blogging is part of your marketing strategy, try guest blogs on other pages. Some companies, such as The Rainmaker Institute, realize that by guest blogging, you’re spreading your name to new faces. Link back to your website so that traffic moves freely between the pages. Guest blogs also help your colleagues’ businesses so choose your sites carefully. Your article should be on a page that’s relevant to the subject.

Look at Conversion Rates

Some companies operate a website without any attention paid to the hidden analytics. Use this information to guide your marketing efforts. There are definite conversion rates in the analytics, which tell you if customers are buying or leaving the site with each hit. Learn about when and where a customer left your site so that you can alter the page as necessary.

Consider a Mobile Element

Your online presence can’t be limited to a basic website. Look at mobile applications or apps that are used in your industry. Evaluate your business’s core details, and create an app that’s helpful for consumers. Product listings, store hours and other information should be part of the app. Don’t make the app too detailed, however, because it’s meant to be an on-the-go tool rather than a comprehensive look at your company.

Don’t overlook the importance of email marketing in today’s business landscape. A weekly newsletter sent out to your loyal customers may not be read in its entirety, but it puts the business’s name front and center. Being a familiar name in a sea of choices only makes decisions easier for consumers. They’ll pick your company based on familiarity and comfort with the brand.

Having a Fruitful, Long-Term Relationship with a Best SEO Agency

Although Google gives advice on hiring search engine optimization (SEO) professionals, there is little information regarding obtaining the most value after hiring the consultants. There’s a huge amount of resources and information on SEO-based topics for webmasters. However, it is not likely that Google has ever sought the services of an SEO firm and is therefore not in the business of client/vendor relationship advice.

The relationship between an SEO firm and its client must be a win/win. In addition to receiving the expected results, you may want to receive some additional services and support. You might want to outsource all your SEO activities or you might want the consultants to build a case and justify every inbound link or content/code edit.

To hire SEO professionals for the long term, consider the following.

Finding a good team of SEO consultants

Initially, this might seem easy because a majority of firms in the business of marketing, IT consulting, web design, or public relations claims to provide SEO services.

When you work in a certain industry or market for some time, you are likely to develop relationships with a variety of consultants. Often, word-of-mouth referrals are vastly effective in the case of digital marketing or search engine optimization work.

Getting a new project or job that needs outside expertise usually drives the search for consulting services. Having a good network of contacts is therefore important. It saves you considerable time that would have been used employing other search methods. The searching process doesn’t end at recommendations though. You need to have objectives and criteria which you will use to determine if the SEO agency is right for you.

Your relationship with your NYC SEO authority needs to be mutually respectful and open. In addition to holding your intentions and behavior to a higher standard, an effective way of ensuring a good relationship with your SEO agency is having a structured agreement. Put in place a proper project plan and scope of work which defines the roles and expectations of both you and the agency.

Carefully examine your objectives and resources. You might not have a good grasp of the strategies and mechanics of effective social media and SEO programs. That is understandable because that’s why you need to hire the consultants in the first place. Make sure you have clear digital marketing goals in order to get the most out of the agency you engage.

A majority of leading SEO firms certainly have the capability of going through a discovery process with your company to come up with realistic goals. However, keep in mind that great reasons for launching search engine optimization efforts do not include a reaction to competition or a well-articulated pitch by a consultant.

Having clearly defined business goals is integral to an effective search marketing program. Holistic SEO is more than monitoring sales, traffic, and rankings; it can lead to a reduction in costs and an increase in revenue in areas such as public relations, recruiting, and customer support services.

This Ultimate Guide to Attracting More Customers

Every business works on a sole objective of alluring more and more customers and thereby adding to their baseline revenues. With changing scenario in the industry, focus is shifting to more of user engagement through online avenues. Whether a business is a startup or an established one, having a strong online presence is must today to meet this objective. A good SEO agency can help you gain higher visibility on the online platforms through its strategic digital marketing services. The agency can also help you do your customer analysis based on different criteria, which can further help you build your marketing strategies to attract more of them.

There’s certainly more ways to attract customers and widen the base. Segmenting is the most important aspect in identifying your potential customers. You may have the ones who are the best and then there are those who are difficult. Segregation will help you focus better and design your marketing approach.

Here are a few things you can do –

Client And Marketing Personas:
Identifying your customer base depending upon their habits, influential factors, demographics etc. This will help to create a better understanding of the desires and needs, purchasing habits, dreams, problems and essential things in the life of the customers. Thus, creative and interesting content would be required according to influence them.

Getting Information About The Clients:
Well, finding the client information is really important and at the same time much difficult. You can make use of the information that you have earlier analyzed about your ideal customers. Choose the information wisely as there is also much information about the unwanted clients. Take the help of analytical data from the website, have a talk with the team members of your SEO agency who does thorough research on customers’ behaviors in terms buying choices they make and fetch the required information.

Interview The Existing Customers:
If you are thinking of interviewing your existing customers, then you are on the right path. This way you can do a good research of the customer’s personal data. But the question here is, how can you do that? Internet marketing services can be used to reach out to potential and ex-customers. Try to encourage them to get back to you again by offering a voucher and getting a feedback on the services. You can also go on talking to the people who haven’t heard of you yet, leave aside buying anything.

Find Out The Customer Problems And Try To Solve Them:
Process the interview data to understand what the customers want and how best you can address their needs. Interview and research would provide you with the base to do a root cause analysis of the issues and whether or not it would be feasible to look at the problem resolution. It may also occur to you that a new solution can actually solve the issue. The exercise can be take online through a well thought through strategic digital marketing plan for your business.

Search Engine Optimization:
Search Engine Optimization (SEO) offered by SEO agencies in India and across the globe helps business expand their reach to a wider base of consumers online. Using SEO link building services and many other SEO strategies, your website can get a higher ranking on search engines like Google. Which means your business gets higher visibility and more customers.

Content Marketing:
Content Marketing is an important aspect of SEO. Content helps you position your business online. Fresh, relevant, original and high quality content is must for our business online profile. Ensure that you keep updating your profile and provide the users with the latest information on your business. It is also equally important that your online content is free of plagiarism.

Social Media:
Social Media is by far the most effective platform today to get connected to your existing customers as well as the new ones. Through social media marketing, you can engage your customers positively, keep them updated with your business information and manage customer grievances. If you are not on the social media, then you are really missing out a huge number of viewers. However, it is also important to understand which social media platform you are using to promote your brand and business. Not all may be relevant or effective for your business. A digital marketing agency can help you strategize on this.

This Why Most eCommerce Stores Don’t Succeed

In today’s fast world, most of the people (who uses the Internet) buy products/services from eCommerce websites in order to save their valuable time and energy. This trend has prompted entrepreneurs to set up their eCommerce websites so that they can reach out to maximum number of people within a short duration of time & accelerate their sales.

Running an eCommerce business can be an exciting feeling. But, apart from several benefits, there are various fatal challenges that can lead eCommerce business owners to a complete fiasco. Many passionate chaps in eCommerce field pursue their own entrepreneurial dreams with great zeal, but their long-awaited dream (of having a recognized eCommerce brand) gets shattered within a few years. In this article, we will analyze why so many eCommerce business organizations fail miserably. Just go through the below-mentioned points carefully.

1. Inappropriate Website Design

It’s a fact that customers are more receptive to a website which is visually appealing, easy to navigate and offers the exact information (quality content). If your website is complicated and has clutters (such as lots of advertisements, too much visual content-several sliders & popups, cookie warnings, complex navigation etc.), visitors swiftly lose their passion to browse your website and leave immediately without taking any action. Such disappointed customers never come back to your site in future. This causes a sharp decline in website traffic, leads, sales, email subscriptions, etc.

●    Solution

Keep the structure of your eCommerce website simple and straightforward. Make sure that it is visually appealing and has all necessary elements that help visitors to buy products/services quickly and easily.

Get your eCommerce website designed from expert web developers/firms that have expertise in eCommerce site design and development. You should always renovate your website design & its layout as per the changing taste of buyers. Make sure that visitors have pleasant browsing and shopping experience on your eCommerce website. It works a lot for your business. A happy customer not only buys frequently from you but also recommends your eCommerce portal to others as well.

2. Flawed Content Marketing Strategy

Having a pre-defined content marketing and its timely execution is vital to gain success in the eCommerce business. You must be aware of the fact that customers don’t get any chance to inspect the products physically when they are about to buy from your eCommerce portal. So, it is your content presentation style, which lets them have a basic idea of the product and encourage them to buy.

The problem is, most of the eCommerce website owners don’t have a well-defined content marketing strategy. As a result, they use unfair practices (such as copying content from other’s website, using the same product description, again and again, spinning the content which is already live on other websites, etc,) to meet their growing demands for website content. A flawed content marketing plan can be a complete disaster for any eCommerce website as it doesn’t drive customers to buy products and services.

●    Solution

Just create fresh, user-centric & meaningful content and update your eCommerce website regularly. It will encourage buyers to visit your site, read out the content and buy the products they need. Always keep in mind that content development is a time-taking process. So, if you face the shortage of the quality content, avail the services of digital marketing agencies that offer content development services. You can discuss your specific needs (in terms of content) with the content marketing agency and get your desired content created easily and effortlessly for gaining the ultimate goal of your eCommerce business.

3. No Customer Retention Policy

Today’s eCommerce business is full of competition. There are many e-retailers who try to grow their eCommerce sales and increase their market share. So, for serious entrepreneurs, every customer is important from whom they get business.

From time-to-time, shoppers encounter issues in your eCommerce operation such as finding a faulty product, request for product replacement, money back, product not delivered on the due date, etc.

If you fail to address the legitimate concerns of customers, it will make them unhappy. This may affect your business negatively as disappointed customers not only stop buying from you but also dissuade others not to buy from your website.

●    Solution

To avoid such hassles, you should display the product replacement, return, money back policy clearly on your website. Also, you must have a clear-cut customer retention policy as how will you address the concerns of customers and get them back.

4. Low Visibility In Search Engines

It is one of the main reasons why eCommerce businesses fail in just a few days, weeks, months or years after their commencement. When you launch an eCommerce website, it should be placed well in the SERPs. When visitors look for products/services using their preferred search engines, they may find your website or its pages in results (depending on its ranking) and buy from your site eventually.

If your website has lower placement in search engine results, it is possible that visitors may not reach your site through search engines. If your site ranked low in SERPs, then you will miss-out on various business opportunities from organic search.

●    Solution

When you operate eCommerce websites, make sure you implement the best practices of SEO to improve its ranking in search results. A decent ranking in search engines means more traffic to your site.

However, eCommerce website optimization is not an easy task to do. If you don’t understand the ifs and buts of eCommerce SEO, it will be better for you to hire digital marketing experts/companies to perform that action. They will optimize your eCommerce site as per the latest trends in SEO and give you the desired output. You must have a separate budget and strategy for this.

5. Use of Outdated Technology

There are many eCommerce websites that fail to sustain long owing to the use of flawed or outdated technologies such as a poor selection of eCommerce software platform, CMS, server, OS, internet technology, etc. while you make blunders in this context, you face numerous issues related to the security, usability, scalability and performance of your eCommerce.

●    Solution

Be smart and make sure you are making no mistake when it comes to the use of various technologies to operate your website.

Use the best quality and robust operating system, server, website builders or CMS, antivirus, extension, plugins, Internet security technology, etc, and make your website user-friendly as far as possible.

6. No scrutiny

When you operate eCommerce business, you need to monitor, test and analyze the performance of your eCommerce website regularly so that you may face different challenges with a high level of confidence while handling day-to-day operations, customer queries, request for product’s purchase, etc.

If you don’t analyze the performance of your website, it will jeopardize your eCommerce business sooner than later.

●    Solution

You should check the performance of your eCommerce website at regular interval. If you can’t do that due to some reasons, you can use website monitoring services easily. This will help you to trace flaws in your eCommerce website and eliminate them in time.

7. Staff Dissatisfaction

When you leap into the world of eCommerce business, you have to compete against several established eCommerce business brands. In order to attract the customers (while facing tough competition from your rivals), you need to have a team of highly motivated staff so that you can operate your website smoothly and cater the needs of customers.

To operate an eCommerce website and keep it live 24*7/365 days, various professionals have to work for prolonged hours. It is observed that entrepreneurs with limited monetary resources fail to compensate benefits to their working staff and provide them pleasant and amicable working environment. This results in great dissatisfaction in working professionals which ultimately reflects in the performance of eCommerce websites.

●    Solution

Make sure that you have enough budget and business plans to finance your eCommerce website and motivate your staff for the development of your eCommerce business. A team of passionate and innovative professionals can go extra miles to develop or expand your eCommerce business and provide you the maximum returns with a little investment.

8. Credibility issue

There are millions of people who want to buy online, but they hesitate to do so because of their fear of leaking their sensitive information or online frauds. If your eCommerce website has security issues (such as frequent online attacks, data breach, several down times, etc, ), then customers will not deal with your business.

●    Solution

Handle website security issues with the utmost care and ensure that your website is safe for transactions. You can do the following in this case:

  • Add an SSL certificate to your eCommerce website. It makes online transactions safe and prevents online bully elements from accessing the sensitive data stored on your site’s database.
  • Add several payment options to your website.
  • Display reviews and testimonials.
  • Conduct security audit from time- to- time and eliminate security holes and
  • Ensure a strong social media presence.

Take Away Idea

These are many reasons that assert why eCommerce business ventures fail despite their fabulous launch. If you planning to try your luck in eCommerce business and be successful, implementing these recommendations will help you to prolong your business without any fail.