Category Archives: SEO

Some Reasons Successful Personalization Is So Important

When you walk into your local store and the person behind the counter knows your name, what you need and why you need it that makes you feel special. It makes that business suddenly feel like not just another place, but like a part of your social circle.

Personalization can do the same thing. It can create a personal connection between you and your customers. And it doesn’t even just have to be the handful that come in regularly. It can be nearly anybody that’s visited your store before. You can greet them by name, make them feel welcome and give them exactly what they’re looking for – like offers on the products that they are interested in. In this way you can create a personal connection and in the process turn occasional visitors into loyal customers.

But be careful

The thing is, you do have to make sure that your attempts to market are actually successful, because – like is always the case when you know private information about your customers – it can get creepy pretty quickly if dealt with incorrectly. For example, when you know things about people before their closest family does, that can provoke some pretty angry reactions.

So let’s look at some of the things to look out for when you’re personalizing your message.

Garbage In Garbage Out

The above phrase is well known to all statisticians and data scientists, but often not considered carefully enough by those not familiar with the field. GIGO means that data science is not magic. Instead, the quality of your conclusions can only ever be as good as the data that you put in.

If you put in incorrect data, then you’re going to get the incorrect answer. So, when personalizing make sure that you focus here first. Otherwise, you might end up sending a message offering entirely the wrong services to a customer, or even worse, calling one of you customers a slut. That really does not show that people are managing their data very well, does it?

Focus on the right customers

Modern businesses are obsessed with new clients. I honestly can’t understand why, as return customers are far more valuable than new one – with them on average spending 67% more on follow up visits. Also, you already know a great deal about them (and they’re fine with you knowing that).

Then there’s the fact that as they’ve already visited your site once, the chance that they’ll come back for even more consequent visits is much higher – thereby creating a loyal customer, rather than one that will buy your product once and who you’ll thereafter never see again.

Even better, loyal customers can give you some of the most valuable marketing you can possible have. And that is word-of-mouth advertising. After all, these people have already demonstrated that they like you brand. What more do you need to do to get them to actually advocate it?

So, as the saying goes, focus on the customers you already have and they’ll take care of the new ones. This is particularly true in the case of personalization. Also, remember to offer them plenty of discounts. After all, it can be incredibly upsetting to long-term customers to realize that other people are being offered better deals than they are.

Trigger marketing

Another thing that personalization allows you to do is trigger marketing. This is where you set up certain marketing campaigns not for certain times of the month, but for certain actions. For example, if somebody demonstrates an interest in a certain product, then you can hit them with vouchers for more of that product, or loyalty cards.

Alternatively, if certain shoppers show up regularly on your site and then you notice a drop off, then you can send them offers and deals that entice them to come back.

The great thing about trigger marketing is that if done correctly, you don’t end up cannibalizing existing sales, as you provoke sales that otherwise might not have happened. In this way, you get to have your cake and eat it too.

Here 10 Crucial Online Metrics and How to Use Them

If you’re running a business, you’re going to want to know as much about your customers as possible; customers equal sales, sales lead to profit.

And whereas it was once quite difficult to accurately gauge the success of a marketing campaign, with the induction of online metrics, business owners now have immense amounts of data at their disposal that provides them with all sorts of feedback as to how well they’re connecting with their targeted consumer base.

The key though is knowing which metrics are relevant and which ones aren’t so useful.  Checking out tools such as Google Analytics and attempting to discern what you should be focusing on and which metrics you should be ignoring, can be a trick task and implementing the  wrong numbers into your marketing strategy can not only be a waste of time, but cause your sales to sink like a stone.

But don’t worry, I’m here to help you know what’s what.  Here’s a list of 10 crucial online metrics and how to use them.

1)  Website Traffic

Right off the bat, it’s knowing the level of overall traffic your site is receiving.  Monitor the ups and downs in site visits as they relate to any particular campaigns, the time of the year, or special events either your business holds or are just occurring in day-to-day life.  For example, when you put a product on sale, promote the sale through some online advertising and watch how it affects traffic to your site.  If traffic goes up, you know the approach worked, if not, move on to something else.

2)  Traffic Sources

While overall traffic is king, for marketing purposes it’s important to know where it’s actually coming from.  Is your traffic primarily coming through Google searches, is more of it being driven by people coming directly to your site by typing in its web address, or are people bouncing onto your site from referral sites?  Knowing what’s coming from where is a good way to understand which types of marketing strategies are working for you and which ones aren’t.  For example, if most of your traffic is coming through a URL, then visitors know who you are before they get there which means you’re effectively getting your name out there, while on the other hand, if people are mainly discovering you through related sites or general searches, you might want to look into an ad campaign to word of your business directly to consumers.

A key aspect regarding sources of traffic metrics is knowing the percentages.  If less than 40% of your traffic is coming through searches you’re website probably isn’t ranking well on the search engines.  You want your referrals to make up about 20-30% of total site traffic, with the rest being from people reaching you directly through your site’s URL.  The goal being to create a well-rounded customer base to that you’re not putting all your eggs in one basket.

3)  New Visitors/Returning Visitors

An important distinction between types of visitors to your site is how many are coming to your site for the first time vs how many have been there before.  Typically these metrics will show more first timers than those returning, but if the ratio leans to much towards newbies it can be a sign that you’re not doing enough to encourage people to come back after their first visit.

While the reasons for a low return rate can vary, a good thing to examine first is the quality of the content your site provides.  If it’s not useful, easily accessible and interesting you’ll probably want to start making some improvements.

4)  Conversions

You can have awesome levels of traffic, but in the end, it’s the conversions that matter most.  With the various online analytics tools like KISSMetrics or Mastergrades, you can do such things as track how many potential customers begin but fail to complete the purchasing process, view the number of people who’ve downloaded content such as a free eBook, then left the site never to return, or check how many visitors had a shopping cart ready to go and then abandoned them.  By studying the conversion metric, you gain insight as to why your visitors aren’t going all the way through with their purchases.  Is it that your site lacks a clear, simple checkout process?  Should you be providing more detailed information about your products?  Or is it simply a case of your prices being too high?

By monitoring this metric, you can start to ask yourself the right questions – only then will you know what adjustments to make in order to boost sales.

5)  Which Pages Draw the Most Traffic and Lead to the Most Conversions

While the homepage is where visitors usually wind up first, it’s not necessarily the page that leads to the most conversions.

Often times the most popular pages are the ones that provide the most relevant and useful information – something that writing services can provide – such as blog posts and case studies or even ones that offer fun competitions.   These are the pages where you want to spend the most time optimizing with effective SEO since they can be used not only as a gateway to other pages on your site, but also as a place to highlight your product.

Methods of SEO include inserting keywords into your content, incorporating add links and adding links and banners.

6)  Interactions

Besides seeing how many visitors are landing on your site and where they’re coming from, it’s important to monitor how many interactions your average visitor is performing.  From subscribing to your email to signing up for your newsletter to clicking the “like” or “share” button, the more key interactions you can generate the greater the chance you’ll get conversions.  You don’t have to be passive with regards to the interactions either, by asking visitors to review products, putting together a social media group or hosting a competition, you can leverage your interactions into increased engagement which often leads to more sales.

7)  Cost/Conversion

It’s great to get sales, but you need to know what you’re spending to get them.  By studying the cost per conversion metric, you’ll be able to see if your pay-per-click marketing campaign on AdWords is paying off.  Knowing what the cost of each click is and how often they result in conversions is crucial to determining whether or not you should stick with the current strategy.  If things don’t make financial sense, it’s time to switch it up.  One way to stay in the black is to create a budget that’s set around the value of each conversion and then compare it to how much better you could be doing.

8)  Exit Pages

Figuring out which pages visitors are most frequently jumping off your site from is a great way to optimize your site users experience and keep them until they convert.  Does the layout of a particular page make it difficult to navigate, causing frustration and a higher exit rate?  Is there a page within the conversion process that becomes confusing?  Understanding where and why your visitors are leaving your site early is the key to making the necessary adjustments to increase sales.

9)  Keyword Effectiveness

Keywords are key and you need to be constantly monitoring them.  By altering and adapting your keywords you will stay in tune with what consumers are typing into the search engines, allowing you to track your site’s ranking for keyword usage.

10)  Bounce Rate

Bounce rate, the rate at which a visitor lands on your site and then takes off immediately.  Sometimes the visitor just wound up at the wrong site, but often it’s because you’re not offering the info they’re looking for or that the page is simply taking too long to load.  The key is to balance minimizing bounce rate without drawing in a lot of traffic that doesn’t belong there in the first place.

By implementing site optimization and testing, you can determine what it is that leading to a high bounce rate.  Split testing is an effective method of figuring out what works and what doesn’t.  Trying out various calls-to-action, creating different or fresh content or inserting different keywords can lead making your site more attractive to your targeted visitors, thus lowering your bounce rate and leading to more conversions.

Tips Simple But Effective Techniques to Find Readers for a Blog

If you are planning to launch a blog, it is important to know that you have your work cut out for you.  There is no denying that a blog is an effective marketing tool which your business must leverage. It is easier to use a blog to position your brand as an authority in your industry.

A blog also increases conversion and boosts traffic to your site. With a blog, it is easier to have quality content shared on social media which again enhances your brand’s online presence.

While all these factors point to the importance of blogging, it is important to appreciate the tough task ahead for you. Blogging is more than just posting articles. In fact, most bloggers fail because they approach blogging trivially.

As a blogger, you have to find readers who will gradually share your content and build an online community. This is the toughest part of blogging but you can use these following tips to easily find readers for your blog:

1. Start With Quality Content

It might be cliché but content is key in blogging. Most bloggers want to take shortcuts in order to avoid the arduous task of creating fresh content. Your content has to be useful and unique. It has to add some value to the reader. This is a foolproof strategy to find new readers. Posting quality content increases the chances of the content and your brand being shared on social media, which is the dream of every marketer.

2.  Start Linking to Others

The maxim that no man is an island applies aptly in blogging. You cannot expect to get noticed without linking to others. A good start is by linking and contributing to authority blogs. With time, readers will identify your quality content and visit your blog to learn more about your services.

It is however important to avoid randomly linking to others. Make sure you selectively look at the blogs you are linking to. Within a matter of time, you will start noticing an increase in traffic towards your blog.

3. Participate in Other people’s Comments

If there is one solid strategy to find readers for your blog, it is participating in ongoing conversations. There are many niche blogs where readers are meeting and looking for solutions. As an authority in the industry, you can leverage your expertise to provide invaluable information and also establish yourself as a blogger worth following. Make genuine comments on other people’s blogs and this will in turn earn you followers.

4.  Update Frequently

This is a cardinal rule in blogging but one that is easier said than done. Consider that you already have a lot of other tasks to carry out and you start appreciating the reason why you don’t find fresh content on most blogs.

If you plan in advance by creating a posting schedule, you will find it easier to update your content regularly. It doesn’t have to be daily but remember, if you have quality content, don’t keep your readers waiting. Search engines love such content too.

Still wondering how top bloggers get thousands of readers? It starts with these simple blogging tips. Go ahead and try them out.

Are You Looking For A Marketing Automation Tool

Businesses are increasingly shifting towards automating their marketing efforts. A 2014 survey report published by SiriusDecisions found that the number of B2B organizations using marketing automation tools was nearly 11 times higher than what it was in 2011. This is a massive 1000% increase in adoption over a three year period. Today, automation is a vital component of marketing in not just B2B organizations, but also businesses that cater to the end customer.

Picking the right marketing tool for your business is a matter of priorities. There are a number of free marketing automation services in the market today. But these solutions can be unreliable and not suitable for a corporate business. Besides price, you should also look at the various other features that make marketing automation important for your business.

Look at the core features first

Marketing automation tools inevitably come with a lot of frills. As a marketer, the first thing you should look for however is the core product. The automation component of the product needs to be sufficiently flexible to work for your specific business requirements. The tool must let the user set rules and conditions at every stage of the marketing process. This way, the marketer may set hundreds of scenarios and set rules for how to react to these specific scenarios.

Email integration

Email marketing forms the core component of any automation strategy. No matter how you acquire your leads, you will still need to nourish these leads and generate interest through email communication. Companies like SquareSpace spend hundreds of thousands of dollars each month to capture leads who are then nourished over email marketing strategies. No matter how large your business is, pick a marketing automation provider who has strong foundations in email marketing. Failing this, you could be bleeding a lot of money in nourishing leads over email marketing platforms that don’t enjoy good reputation and thus have poor deliverability.

Ease of use

While marketers would require a software with advanced filter and rules based automation features, it is also important to pick a tool that is easy to set and deploy. GetResponse, a company that started off as an email marketing platform and which now has advanced marketing automation features is a good example of intuitive design. The service comes with a drag and drop workflow builder that lets marketers design powerful workflows with just click and drag functionalities. If you are an eCommerce business, a tool that easily integrates with third party platforms would come in handy. This way, you could set rules for specific use-cases like when a visitor abandons their cart or when they just made a purchase.

Scalable

Marketing automation is an extremely powerful strategy and could drive up the number of prospects in your sales funnel quite rapidly. It is hence important to pick a marketing automation tool that is scalable. This is not only important from an infrastructure perspective, but also from the pricing point of view. If you are a bootstrapped business that is starting out on marketing automation, you may want to know your outgoing expenses from automation when you have several thousand prospects in your sales funnel. The automation tool you pick should hence have a transparent billing process and needs to be affordable.

How to Getting Your Business Listed On Local Directories and Review Sites

Being listed on the local directories and review sites gives the advantage to connect with the community, create relationships and interact directly with clients which can help you compete with other big brands on the high street.

Local business listings online help the small businesses connect with new customers as they cover every industry you can imagine and get your business noticed by the search engines as well as future customers who search for your products and services. For example, when someone wants to find a garage or auto mechanic in the neighbourhood and they do not have a specific address in mind, they’d search on their favourite search engine. In a few seconds, they browse entries from a business directory and make a choice.

Factors To Consider While Choosing The Right Review Sites and Local Directories

When you are submitting and claiming your business listings on review websites and local directories, there are various options. Blurbpoint lists some important factors to consider while determining which review sites and local directories would be the best for your business.

Search Your Business On Google

The first thing you’d do is search your business on Google and see whether your business is already listed on some review site or local directory. If not, you need to claim your business on various local listings. Simply go to your profile and look for the Claim your business link. This will help you claim your business listing on a particular directory.

Why should you claim your business?

If the user wants to submit or find your business reviews, they might get into any of these online channels. Make sure you put the best foot forward by claiming your business listing. When it comes to leaving reviews about your local business, there are some popular review websites to choose from like Yelp, BBB, CitySearch, Glassdoor, etc.

Find More Citation Sources By City or Category

Using the citation sources by Category, they will help you find the best local directories and review sites for your business type. For example, for Restaurants, you can take advantage of sites like Zomato.com and TripAdvisor.com. The best citation sources by City can help you to find the best local directories and review sites based on your location. Some cities will list very localized directories such as the Washington post for USA.

Sign up for primary search engines local directories

The three well-known and most used search engines are Google, Yahoo, and Bing. All these search engines have their own review system and local directory. Google is more likely going to be your main traffic source, but it is good to get covered on Yahoo and Bing as well. Take a look at Blurbpoint Media listed on 10seos.com, a leading local directory for top SEO companies.

Google uses Google + for the local business listings, and it is absolutely free.

Yahoo has a Yahoo Local section which lists the basic business listings for free and enhanced business listings which offer enhanced contents, and more photos cost $9.99 per month.

Bing has a Bing Local section, and the listings are free.

Create a great Listing

Once you have claimed your business listing on review websites and local directories, the next step is fleshing out your business’ profile as much as possible. How? Here are a few tips to do that:

  • Add your social profile links if possible. Even if the visitor is not your potential customer, they might be interested in checking out your Facebook page or follow on Twitter. You can also guide the user why this is important and have some articles link for their reference.
  • Take the benefit of your options to enhance your listing content. This could include a PDF upload of your menu, slides from a sales presentation, a YouTube video, or any other visual information.

The one thing you must remember when completing your business listings is that your business value may get affected depending on how complete is your profile.

Dealing with Reviews

How to respond to your online business reviews may vary for different review websites. You can reply the reviews publicly to demonstrate your prompt and outstanding customer service by both helping the customers who have any problems and appreciating the happy customers.

Info Your Site Search May be Hurting Your Conversion And Bottom Line

On average, nearly 40% of e-commerce shoppers use the website’s internal search engine to find the product they are looking for. Since they are likely to be in the final stages of the buying process and have a specificintent, using site search indicates higher chances of conversion among those who use search, compared to casual browsers.

Every online retailer wants to increase sales, that’s a given. And yet, it’s amazing how many e-commerce sites fail to perform some of the basic optimization processes that help boost profitability and conversions. Site search usability is one of the core areas which, if not fully optimized,can cause visitors to quickly head over to a competitor’s site, where it may be easier to find what they’re looking for.

Only 15% of companies have dedicated resources to optimizing the e-commerce site search experience, while 40% of retailers are ignoring it altogether. While most retailers still seem to underestimate the importance of a finely tuned site search, this trend is gaining momentum.

If you own an online shop, look at it from the customer’s perspective, which should be easy since we all shop online. By now, we are accustomed to the “search-as-you-type” functionality, and we don’t just expect it from Google – we expect it while shopping on any e-commerce website. And, as you may also notice at one point or another, there’s a considerable difference between generic implementation and what happens when you start typing a keyword into an advanced, clever search bar.

According to various digital trends & reports, an optimized site search functionality improves conversion and sales for several reasons. Here’s why site search is one of the best areas to invest in on your own site:

  • Leads to increased site usage
  • Results in more return visits
  • Delivers better overall user experience
  • Contributes tobranding
  • Improves customer retention and loyalty rates

You might be thinking, ‘my site is already awesome. My graphics are easy on the eyes. My content is on point. I offer some of the best products or services in my industry. I’ve conducted comprehensive research on my target audience. What’s causing my conversion to lag behind?’

Well, there are several ways your sitesearch may be hurting your conversion and bottom line. Have a look at them, and see if they apply:

1.  Search trends

In an e-commerce business, if the search trends aren’t apt, chances are that buyers may not return, resulting in a missed opportunity for conversion. Some search trends are seasonal and easily predictable, while others may appear suddenly and for particular reasons that are virtually impossible to pinpoint or predict. Keeping track of all the upwards and downwards trends will help you manage your inventory more efficiently and present more relevant results.

2.  Marketing-related insights

Some customers search in unexpected ways, using various synonyms and phrases when they are looking for a particular product you may have named and described differently that what they imagine. If this is the case, a low AdWords quality score and CTR, and SEO efforts may be the biggest constraint in your conversion. Therefore, it’s best to align your marketing copy with your customers’ language – despite your best efforts to be cool, innovative or original.

3.  Product-query relevance rank

An importantbut rarely provided insight, is how specific products rank in terms of relevance for a given search term, and how that rank changes over time. Search engines strive to interpret the intended meaning behind a search query, and provide the most relevant results in the most pertinent order for each individual user. If the product query or a search term is not relevant, then there will be a decline in conversion rate.

For example, perhaps you’ve always assumed mid-November was the best time to promote the winter collection of a particular clothing brand, but when looking at trends in product rank for searches of that brand you might find that customers are engaging with the winter collection much earlier than expected. Understanding when and which products are more relevant to the search query can help guide other decisions related to in-store navigation, merchandising, and promotion – particularly if there are seasonal changes. Search is often your best real-time pulse to learn the shifting demands and needs of customers.

4.  Low conversion rate and average order value

If your conversion rate and/or average order value (AOV) are low compared to search visits, it is likely negatively affectingyour bottom line. Both of these are vital KPIs and are more indicative or success thantraffic or organic search visits. So, if you want to promote your on site search box, get a redesign that encourages your visitors to use your search functionality.

5. Navigation issues

On which pages are most site-searches initiated? When a customer enters a search term, if that certain page shows an uncharacteristically large amount of initiated searches, it could point to problems with your product categorization as well as in your site’s navigation. Site search tools provide a powerful and familiar means to help with navigation elements.

6.  Less filtering options

If a user is not able to narrow down their searches using a variety of sorting tools to filter the product selection, then the conversion rate may drop. That’s why filtering options are essential to a sound user experience,including product category, price range, size, brand, color, and user ratings. The more filtering options you can offer, the better it is for the buyers looking to narrow down the search to their preferences.

7.  Zero results pages

Site-search result pages that turn up blank – particularly due to synonyms or typos that aren’t recognized – can result in failure to convert. Avoid displaying empty results pages at any cost. Delivering null or irrelevant results can cause visitors to assume you don’t carry the product they’re looking for – or anything similar to it – andhead over to your competitor’s site instead. This problem is minimized by using an advanced site search engine. If you’re using an e-commerce platform with a built-in search feature, there are ways to reduce null-results by improving your products’ meta data.

In a nutshell, make sure your site search engine is fast, relevant, can handle misspellings and is capable of evolving through learning user behaviour. Even small, simple improvements can lead to improving your conversion rate by as much as 50%, and we trust you won’t stop there.

Top 5 Handy Data Management Tips for Bloggers

As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. It’s a policy based approach to handling and organization of internal data. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Pick a Data Handling Platform

This is the most critical decision you’ll have to make as a blogger. As a blogger, data management is simply the development of policies and practices that help you manage your content in an effective manner. Based on your editorial calendar, chances are that you’ll develop some of the content weeks or months ahead of time. This means you’ll need a readily accessible, simple, secure and powerful data storage platform. There are lots of different data storage gadgets and platforms out here. You have to pick one based on your budget, type of content, safety issues and reliability of the platform or gadget. Ensure that the mode of storage chosen can manage, monitor and protect your data for the entire time that it’s needed.

Budget for a Backup

No matter how safe or secure your storage is, it can still lose your data. This could be through hacking, damage, human error, or it could also get lost. This necessitates the need for a secure backup or a retrieval system. There are a number of software that can act as effective retrieval systems. The most common backup system is the cloud. Even then the cloud is not failsafe as it can also suffer cloud outages. You could have one physical data storage backup as well as the cloud solution depending on the sensitivity and value of the content. The blogger’s data could be photos, content, videos, or gifs. Here are five tips for data management.

Organize Your Data

There is no use getting a secure data management unit if the data itself is jumbled up. Find a way to organize your data for ease of retrieval and use. Data organization is the primary goal of data management. Depending on your editorial calendar you could organize the data based on chronology, themes, alphabets, or sensitivity. This will make it easy for you to know which data exists and where. It will also help you to have a clear direction, the evolution of your digital data, and how well you have utilized it. This ranges from creation, initial storage, usage, and discarding. Lack of data management will make it hard for a blogger to maintain a fresh, engaging, interesting and insightful content or data.

Examine the Data Copyright Aspects of Apps

Given the evolution of technology, chances are that lots of the data will be used on apps and uploaded on app platforms. That’s why you have to examine the data policy of the apps that you choose to use. One of the issues is that some apps have a policy in which you lose the copyright over your content once it’s uploaded onto the platforms. This means you have to be willing to live with the possibility of unauthorized data replication by third party players. If you aren’t comfortable with their data policy then opt out of using that specific app.

Buy Great Analytics

Data is only as useful as its ability to generate great outcomes. That’s why you have to make sure that you have great data tools that help you generate the best metrics and variables from data. This comes in handy when you are working with clients and you need to provide them with proper outcomes of a typical products campaign. This also means you’ll need to adopt simple, effective and affordable data reporting tools like excel reporting tools to help you manage the reporting process. Most often data is only as good as its ability to give a proper and useful report to end-users. Great analytics will also make it easier for you to gauge the progress of your blogging experience.

Remember your blogging experience means you are primarily dealing with data. Great analytics will also make it easier for you to gauge the progress of your blogging experience. This means every aspect of data, from creation, storage, presentation, analysis and eventual deletion have to be taken into account.

Here Benefits of Guest Posting to Your Online Audience

Writing guest post for a guest posting service is an imperative strategy you can use to grow your blog platform and readership. Continuous blogging and posting on blog posts helps in the whole process. It is, therefore, important to understand that guest blog posting service means publishing and writing articles for other people’s blogs. Doing this on other people’s sites helps in getting to the right audiences you are targeting.

Guest blog posting service is a massive way of connecting with other readers and marketing yourself. Writing on other blogs for some time will overlook an essential discipline for growing your personal popular blog. Be keen not to head to such a direction. Below are some reasons that make blog posting an essential strategy for all bloggers to build own online influence.

1. Guest Posting Service Builds Relations

Bloggers require good content. When you are the right blogger who adds value to other people’s blogs will help you in growing relations with other bloggers. The largest amount of conversations that take place on the internet come from bloggers specifically from social media channels like Twitter and Facebook. In most cases these conversations are very influential. Thus, the need to have friends.

When you build friendships with other bloggers via guest blog posting services, you will be growing your influence on social media realm, which will lead to getting more subscribers.

2. Guest Blog Posting is Crucial for Search Engines

The single non-negotiable item you need in guest posting is that the blogger should include your blog’s link somewhere in the post. In most cases, he will place the link either at the beginning or end of the blog.

With time, the backlinks will raise your blog’s value in the search engines, making it easy for visitors to find your content easily through Yahoo, Bing, Google, and others.

3. You Get Introduction to New People

Perchance, the best notion of guest blog posting service is that you will be entering an established community and pass your message across. You will be able to make a connection with new people that will benefit in the event you do it in the right manner.

If by any chance, you are doing value addition to a conversation, you will realize that you will be making more conversions over time to new fans, readers, and followers. Equally, if all you are doing is selling or asking, you will become famous, but with a non-desirable reputation because you will not want to be the person hawking a personal agenda. The rules are that you need to be patient, add value, and help people. You will win over time.

4. What of the People Who Post on Your Site?

You need to be fan that allows other people to do guest blog posting on your site. You should also put into consideration offering a guest posting service on your blog if you have not started doing so. When asking for opportunities for posting on other people’s blogs, make sure that you are making sense. Making sense allows your developed relations to become mutual. Other blogs will start blogging about personal guest posts and link them from their blogs giving you a great link juice. This should be a practice of all fans.

5. Rules of Becoming the Right Guest

When you provide guest blog posting services for other people, you should follow the steps below:

  1. Link the post from your blog
  2. Run several promotions on twitter
  3. Share the post via Facebook
  4. Thank the people
  5. Make sure that you stick around for responding to comments on your post.

Since only a few people do this, it is a very crucial idea for choosing to get people to make post on your site or other posts. Make sure that you place your name in a new community.

News Voice Search and Changing SEO Trends

The convenience that is brought to us by in- app chatbots and personal assistants like Google Home, Siri, Alexa or Cortana has led to increase in voice search in last couple of years. With word recognition errors going down and advances in artificial intelligence, voice search has gained momentum in huge scale.

Voice searches are like conversations that give out better and specific results compared to typed queries. Direct answers instead of a list of links make it easy to get things done in real-time. And, with better user experience, voice search will continue to grow exponentially.

While people are falling in love with hands free search option more, and the regular tweaks in the algorithms of search engines everyday, SEO tactics should aim to incorporate new trends to meets expectations.

Usage of Keywords

People generally don’t type what they speak. A person using text search might intend to use only a few words or short-tail keywords, but while using a voice search he might go on using a complete question.

Suppose you want to inquire about weather in Bristol at present. Now, when you are typing, you might enter the phrase “weather in Bristol”. But, if using voice search, you might go for a question like “what is the weather in Bristol now”.

Queries like “I need a locksmith to fix the lock of my door” will give out different results when compared to a short tail keyword like “emergency locksmith” though both mean the same. Long-tail keywords come into picture and they are more like questions with words what, when, where, how, etc. Affordable SEO services can be roped in to find out those perfect set of keywords.

Tailoring your Landing Page

Your landing page’s meta data and your ad should be kind of an answer to a particular query instead of providing just few words about the page. While you have done your research and found out your keyword, use words and fillers to make it sound more like a query and not just a statement.

Contents

Search engines now look out for crisp and concise information that address user’s queries and these answers are read out by the chatbots and assistants. Contents should be more interactive kind and informative and to the point. Rich answers is what will get a website on top position in SERP. More and more questions and FAQ pages should be used in the contents to get better chances of appearing in SERP.

People using text search might look out for links for doing a research work, but voice search users generally look out for real-time answers to their queries. This changes the outlook of both kinds of searches and businesses looking for more traffic need to adapt themselves for both kinds. Best is going for affordable SEO services to get your contents, website and social media optimized as per current trends.

Voice search is fast, real-time and allows users to multitask the same time and with big data and IoT taking the centre stage, personal assistants and chatbots are on their way to make us more dependent on them.

The Strategies That are Gaining Momentum

Social networking sites have grown tremendously and every other person can be seen online on some networking site at given point of time. With more than 1.86 billion active Facebook users monthly, it would be foolish to ignore such a big arena to promote yourself. Similar is the situation for other sites viz. Twitter, Pinterest, YouTube, Snap (earlier Snapchat), Instagram, etc.

With tools for live streaming and uploading videos apart from images and contents, there is a huge scope of marketing on social networking sites and engaging customers. Here is how you can focus on these sites and redesign your marketing strategy.

Videos and 360° Images

As said above, 360°images and videos can talk a lot about your products, services and brand. Videos are best when it comes to give that candid feel to customers and since the rollout of these features across many sites like Facebook, Twitter, Instagram and Periscope, many have already baked upon this strategy and reported success. Videos can be explanatory like about the products, about any experience or interactive ones that can include live sessions on product demos, answering queries, interviews, product reveals and announcements. 360° Images work great for showcasing your product, any place or any event held recently.

Creativity

Your brand needs to capture your customer’s attention by being super creative and standing out among others in the news feed. You might no longer want to use the stock visuals or images and need to start your creative juices flowing. There must be a right balance between your visuals and contents.

Influencer Marketing

What we think about this is placing your product or brand name on Facebook or Instagram account of a celeb to reach their fan followers. No. What it really means is getting the actual users to share their experience with others. You can start a discussion with a simple hashtag or with a product image and ask people to share their experience. Genuine experiences from real people encourage others to try. These hashtag campaigns can be like CRM on social media and help spreading word of mouth, even when people don’t know each other personally.

Story Telling

In social media, storytelling is what it is. We want people to know our stories and present them in form of words or visuals. They should be realistic and captivating with emotions and experiences to create that influence we desire. Your social media strategies should embody storytelling in more appealing fashion. You can hire experts like Logicsofts Web Agency for better results.

Power of influencer marketing and creative storytelling are the major driving strategies in 2017 for social media marketing. When you cannot afford to experiment with your repute already, teaming up with experts like Logicsofts Web Agency is an excellent idea. Building your brand takes a lot more than just satisfying your customers and offering them discounts and free gifts. You need to be reachable to your target market and make your presence felt.